The Glitch Museum
Permanent & Semi-Permanent Immersive Museums, Exhibitions & Multi-Room Installations
Most exhibitions ask visitors to look. Museums built for the long term ask for something more — to feel, to return, and to bring others back with them. They demand a world that runs for weeks or months, holds up to repeat visits, and gives a brand cultural relevance that outlasts the campaign that built it.
The Glitch Museum is Haluu's answer to brands ready to build something that lasts. We design permanent and semi-permanent immersive museums and multi-room installations that don't just display what a brand stands for — they let visitors live inside it.
The public visits.
The brand stays.
Our Selected Projects
Museum Patah Hati
Transforming immersive installations as a new form of media that help brands connect, engage, and commercialize through culturally relevant experiences.
Heartbreak is one of the most universal human experiences — and one of the least talked about in public space. Museum Patah Hati changed that. The world's first immersive exhibition dedicated to heartbreak, it transformed a private emotional struggle into a shared cultural milestone — and proved that spatial design can be a new medium for brand storytelling
19,000 visitors. Three psychological stages. One world built around a feeling.
Museum Patah Hati is a sequential immersive journey through the stages of heartbreak — from the raw pain of separation, through the quiet of acceptance, to the energy of moving on. Haluu engineered each stage as a distinct spatial environment: designed with psychological intent, built for emotional resonance, and conceived as a high-engagement media platform for brand partners to tell authentic stories.
Reframing vulnerability as culture — not crisis.
Most brand experiences avoid emotional complexity. We moved toward it. By shifting away from romantic clichés and building an interactive, multi-brand ecosystem, Museum Patah Hati gave audiences a space to process their own emotional experience through a gamified, three-stage journey — one that felt personal, communal, and deeply shareable all at once.
A format where brands become part of meaningful moments.
By reframing emotional vulnerability as culture, Museum Patah Hati created something the market had never seen before: a high-value media ecosystem where stories, emotions, and brands meet — not through advertising, but through lived experience.
Brands integrated into the exhibition did not interrupt the journey. They became part of it.
Museum Patah Hati proved that the most powerful brand stories aren't told on screens. They're walked through.
Twelve themed installations were developed for the exhibition. It's Clay Time brought ball pits, trampolines, and a wash of pink balloons into one playable installation. Anti-Misqueen let visitors role-play wealth inside a gold-and-white balloon bathtub filled with fake money. Jelly Fish used mirrored infinity rooms and suspended jellyfish-shaped balloons to turn a single room into an aquarium. Micin 4 Lyfe staged a giant cooking-bowl photo spot with oversized kitchen props, while You Glow So Fine, You Blow My Mind recreated the glamour of a prom-night balloon party in full scale.
The unexpected edge arrived before visitors even reached the door: select VIP guests were flown in by private helicopter through a partnership with SKYTE — turning the arrival itself into the first chapter of the dream, not just the installations waiting inside.
Baluun by Haluu
Baluun is one of Haluu's earliest and most commercially significant exhibitions — the third in the Haluu World series, and the project that proved an Instagrammable activation could mature into a serious sponsorship vehicle.
Baluun was built around a single connecting thread: dream meets childhood nostalgia, told entirely through the universal joy of a balloon.
Beyond the Photo Op
For National Children's Day, Baluun ran HALUU ANAK BANGSA, inviting 200 orphanage children from across Jakarta to play for free — complete with live entertainment, new friendships, and printed photo keepsakes to take home.
Across 13 weeks, Baluun not only turned into a successful exhibition, but also proof that HaluuWorld had become a commercially sophisticated platform brands wanted to be part of.
Baluun proved that happiness doesn't need a reason — just a balloon, a room built for wonder, and twelve ways to remember what it felt like to be a kid again.